Brand Philosophy
Wine Quality is Everything
Committed to the brand philosophy “For All Wine Lovers”, wine is not just merchandize. It is a lifestyle and culture. Refusing to compromise on wine quality, wines from WINE SHOP ENOTECA are with good value and great quality that never disappoint wine lovers. 
We are wine lovers !
We are wine lovers ! Our brand founder Mr. Yasuhisa Hirose, is the first, and longest Asian nominee of Decanter Magazine top 50 power list in the history. He is also the only Asian board member of the largest wine industry exhibition VINEXPO.
Brand History
  • 1988

    Founded in Tokyo, Japan

  • 1989

    First Shop in Hiroo, Tokyo

  • 2008

    Listed on the 2nd section of the Tokyo Stock Exchange (Went private in 2011)

  • 2008

    Oversea Expansion

  • 2008

    Opened 1st shop in Hong Kong at Central

  • 2009

    Opened 2nd shop in Hong Kong at Kowloon Tong

  • 2009

    Opened 3rd shop in Hong Kong, at Tsim Sha Tsui

  • 2010

    Opened 1st Shop in Mainland China, at Shanghai

  • 2010

    Opened shop in Singapore

  • 2011

    Opened 4th Shop in Hong Kong, at Shatin

  • 2012

    Hong Kong Distribution Team established

  • 2012

    Opened shop in South Korea

  • 2013

    Opened 5th Shop in Hong Kong, at Causeway Bay

  • 2013-2015

    Opened 6th Shop in Hong Kong, at Central ifc

  • 2014

    Opened 7th Shop in Hong Kong, at Elements

  • 2015

    Wine Shop ENOTECA became a member of Asahi Group Holdings Ltd